Welcome to Agency 398
Agency 398 is student-run public relations agency based at California State University, Northridge (CSUN). Found in 2015, the agency provides students with hands-on experience in conduction professional-level public relations activities for nonprofit clients. Services include social media management, event planning and the production of press releases and other media materials.
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Agency 398 serves a practicum for students pursuing a Bachelor of Arts in Journalism with a focus on Public Relations. The agency emphasizes community engagement, brand development and media relations, allowing students to apply theoretical knowledge to real-world situations.
Through its operations, Agency 398 reflects the diverse backgrounds of its student body and aims to produce impactful material that supports client growth and audience engagement.
Our Services
Agency 398 places a strong emphasis on connecting with the community. Whether through organizing events, managing outreach programs, or building partnerships, the agency ensures that its clients remain engaged with their target audiences.
Community Engagement
Understanding the importance of brand identity, the agency offers services in brand development and website design, helping clients craft a brand that stands out in a competitive market.
Brand Development
The agency is skilled in managing relationships with local, national, and international media outlets. They craft compelling press releases, organize press events, and work to secure positive media coverage for their clients.
Media Relations
Coordinating a series of activities will help promote a product, service or cause, including pop-ups, fundraising events, community engagement, award shows and more.
Events
With a keen understanding of the digital landscape, Agency 398 specializes in creating and executing social media campaigns that engage diverse audiences. Their strategies often include content creation, influencer partnerships, and analytics-driven insights.
Social Media Management
We excel at writing carefully crafted messages and announcements for your brand including: press relelases, blog posts, feature articles, media outreach, speechwriting, social media posts, web content, newletters and statements.