Agency 398 is a dynamic and innovative student-run public relations agency founded in 2015 at California State University, Northridge (CSUN). This agency thrives on the creativity and diverse perspectives of its members, who come from a wide range of cultural backgrounds, reflecting the rich tapestry of the CSUN student body.

Agency 398 is particularly adept at crafting messages and campaigns that resonate across different communities and cultural contexts. The agency specializes in strategic communications, media relations, branding, social media management, and event planning. They are known for their ability to blend traditional public relations techniques with cutting-edge digital strategies, ensuring that their clients' messages are both impactful and widely disseminated.

The students at Agency 398 are not just participants; they are leaders in the field, bringing fresh ideas and a deep understanding of the latest trends in public relations. Their work is characterized by a commitment to inclusivity, creativity, and excellence, making them a sought-after resource for both local and regional clients.