The Power of Women in PR

Did you know public relation (PR) experts take advantage of national celebrations like Women’s History Month?

As we enter March, we can’t help but notice the increasing number of events and promotions that highlight the significance of women. This happens with the help of PR experts, we see an opportunity that can engage audiences while elevating our brand narratives. During this month PR experts plan how they can make a significant impact.

Creating an effective and strategic plan starts with storytelling. Spreading the word on social media would be the quickest way to engage an audience. PR professionals understand the power of highlighting client’s achievements and experiences of women. Hosting meaningful conversations about gender equality and empowerment on social media can be engaging to the public. Being able to engage with the public is important since it allows individuals to be heard.

PR professionals may pitch ideas to their clients about hosting events. For example, events celebrating Women’s History Month that include food and live entertainment. The City of West Hollywood is partnering with the Women’s Advisory Board (WAB) to host a party on March 15th celebrating National Women’s History Month. The event will provide entertainment, refreshments and giveaways. PR experts understand the significance of providing attendees with giveaways and anything free can have a positive reaction from the public.

In conclusion, Women’s History Month allows PR experts to turn their ideas into something more meaningful for the public. Being able to advocate for women and highlight the importance of March can help gain positive recognition. This month is about inclusivity, empowerment and recognition, so let’s show the world the power women in PR.

Karina Chavez is a creative event planner, public relations enthusiast and effective communicator. She has an associate degree in communications. Karina is currently employed with KCBS/ KCAL News as a news associate working her way up to becoming a writer for crisis communications. In the meantime, she is attending California State University, Northridge and pursuing her B.A in Journalism, Public Relations.