The Role and Importance of PR for Your Business
By Lizet Salinas | October 20, 2021
You just created your new business idea and are thinking, “I just started, I’ll post for fun and see where it takes me,” right? Wrong! PR is all about delivering the right message to the right people at the right time. Businesses and brands eat, sleep, and breathe PR. It’s the backbone of all products, services, celebrities, events- you name it. The COVID-19 pandemic brought out the creativity in a lot of people, allowing small businesses to emerge from the comfort of their living rooms. However, people who are just diving into the business world might not understand just how important the role of PR is for their business.
What is Public Relations?
Public relations is the key to branding your image for your business. It allows for structure and planning in order to build and maintain your relationships with your intended audience and clients. More specifically, there are PR agencies that can help you achieve a successful reputation that will essentially help grow your business efficiently and effectively.
Do I really need PR for my business?
The answer is Yes! We are now living in a digital era where everything can be done through a simple click right at your fingertips. Having a social media platform for your business is one of the most effective ways to get the word out and market everything your business has to offer. However, running the social media for your business is another job within itself, once you’ve created a platform for yourself and if time and money is right, you might benefit from looking into hiring a PR agency or a social media assistant to take over the reins of all your platforms.
The Benefits of PR
Other than PR agencies assisting in building your business a credible reputation, they also have many connections. PR agencies work with many different influencers and brands that can help in creating that brand awareness you need by creating PR boxes containing your products or collaborating with them. When working on your business’ social media, a PR agency can help in making sure the content is honest and engaging while directing it to your target market, maximizing your business’ future value and profits.
Overall, when PR tactics are done correctly, they can help build the trust-gap between the business and its consumers. In doing so, having that reputable relationship leads to achieving the goals you planned for your business since the day you came up with the idea in your living room. So put thought into your posts and take the time to build your audience because success is just around the corner.
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Author’s Bio: Lizet Salinas is a senior currently attending CSUN. She is majoring in journalism with an emphasis in Public Relations. Lizet hopes to work as a social media manager for an influencer or a brand and when she’s not on Instagram checking out the latest trends, you can find her trying out all the coffee shops throughout the city.