Wearing Sweats Everyday is now Socially Acceptable
By Angelica Tatevosian | March 5, 2021
If this global pandemic has contributed anything positive to our lives, it’s the fact that everyday attire no longer has to sacrifice one of the main things that make new clothing desirable...comfort. Sure squeezing into a blazer and tight fitted trousers may allow you to look the part at work, however, we’ve all had at least one moment in our lives where we’d wished we could show up to an office meeting in a stretchy pair of joggers. With a change in work setting from office to at-home zoom sessions, our daily attire for being productive has switched from suit and ties, to sweats and crewnecks.
Even if we miss occasionally wearing our favorite pair of jeans, our growing quarantine waistlines are telling us that it’s best to save them for after the gyms fully reopen. With comfort now a priority, there is still a growing desire to make even the most casual clothes fashion forward. In came running the clothing brands and entrepreneurs.
Now that wearing sweats everyday became socially acceptable, there was now an open opportunity and market for clothing brands. Anna Petrosian, founder and CEO of the well known cosmetic brand Dose of Colors, launched her second business in January 2021, “Unlabeled.” Unlabeled is a clothing brand centered around the fashion trend aiming to combine comfort, casualty, and effortless-chic, while also having a deep-rooted social message to its name. She sold out of her entire line two days after her initial launch date. YouTuber Katy (aka Lustrelux) also started her new line the following month, “Thirty Years,” and has been successfully branding/ selling her solid-colored line since. Even existing brands such as Pretty Little Thing, have implemented an entire line dedicated to different forms of neutral-toned, cotton basics, that can act as an essential in your closet.
Though most of these brands follow a similar look and aesthetic, the market varies in pricing and quality of the fabric in order to appeal to specific markets, and to stand out from the many competitors. This allows clothing brands of all styles and price ranges to adapt their line into something that is guaranteed to translate well with the audience, especially with the neutral color scheme trend that has been very prominent over the past few years. For those who are aspiring entrepreneurs with a lack of product ideas, the gates to a new decade of fashion have now opened.
Photo thumbnail credit: prettylittlething.com
About the writer: Angelica Tatevosian is a full-time journalism student with an emphasis in Public Relations, who plans on graduating by May of 2021. Her interests in PR ranges from non-profit, fashion, and occasionally the less common practices such as legal PR. Angelica is currently aiming to gain experience in all forms of Public Relations, because she has the ultimate goal of opening her own PR agency. She also holds special skills outside of her major such as being able to introduce herself in eight different languages.