What Makes a Successful Music PR Campaign?
A successful PR campaign will help create success for an artist, music label and even the music producer through measurable success and an online presence. Several different up-and-coming artists have been discovered through social media, where they get recruited into a label or talent agency that helps them promote their music to the general public. A successful PR campaign involves a compelling story, where a brand (the artist or label) can connect with their audience and promote their art. This is important because an artist can be extremely talented and know their music extremely well, but without a successful PR campaign, that talent won’t be recognized to its full potential.
So how do I make a PR campaign?
So what does it take to make a successful PR campaign? Creating a successful campaign involves writing a compelling story. The origin story for an upcoming artist doesn’t need to be long, but it can be used as a way for the artist to connect with their audience. One example would be singer-songwriter Olivia Rodrigo, who debuted with a hit single in January 2021 titled “Driver’s License.” After the song’s release, she began sharing the story about her rise to fame: from growing up in Temecula, California, as a child actress to selling out shows all over the nation. This helped her connect with her audience as she built a solid relationship with her fans.
Photo by Music Week Magazine
Social Media
Social media presence is another integral part of a successful music campaign. Olivia Rodrigo has an ongoing theme on her social media, where she poses as an early 2000s punk rocker. Interestingly enough, she released her album “Sour” in 2021, which was fitting into the pop punk comeback during that time. Although Rodrigo is a pop artist, her punk rock persona and even some of her music helped create a successful social media campaign because she was able to reach out to her intended audience, which mostly consists of teenagers and young adults who love pop music as well as punk music.
Creating your brand
A successful music campaign also involves the music itself and how you can turn it into your brand. What makes the music stand out and how is it marketable? One example would be Machine Gun Kelly. In 2020, he released the album “Tickets to My Downfall,” a pop-punk album that invited listeners of the pop-punk genre. This stood out because the change in genre was a shock factor for many fans, and helped shape much of his modern era music. He also used the color pink as a marketing tool as that was all over his public image: from his guitars to his outfits, and even the dominating color of his posts and content on social media. Once you establish your unique style, this will help you promote and grow your brand.
Photo from Jimmy Kimmel Live
When it comes to creating a successful music campaign, it is all about the image, relationships built with the audience and the ability to create an online presence. Once you establish all of that, you will look for methods to measure your success. There are several different ways this can be measured, like keeping track of user engagement on social media, to looking at the feedback of an artist’s music. This can be used to determine an artist’s success or failure within the music industry, which can take a lot of work to achieve.