Agency 398
Agency398’s Semester of Success
NORTHRIDGE, Calif. (March 8, 2022) – Agency398 is working with both new and returning clients this semester with a brand new group of trained and experienced students. This semester, Agency398 clients are The CSUN Autonomy Research Center for STEAHM, Independent 88.5 FM, Ernie Fields Legacy Book Project, North Valley Caring Services, CSUN’s Faculty Development team and Agency398 itself. Since the beginning of the semester, each team has worked closely with their clients to create solid public relations plans, develop social media growth strategies, plan events and much more.
Agency398’s brand team has redesigned the brand's look on all social media platforms to increase client and student interest. The current Agency398 website has been given an entirely new look and features new pages such as the Meet The Team page, where you can see all team members in Agency398. The Agency398 social media posts provide information on the latest blog posts from students in the agency and videos of team members introducing themselves.
“The three main goals this semester has been promoting the success Agency398 has had with clients in the past, showcasing the creative minds of our current students via social media, and making Agency398 as a whole more well known.” says social media manager Itzel Mendoza.
The Independent 88.5 FM team has promoted the radio station’s 24-hour celebration special for International Women’s Day called Wonder Women across social media. A radio special where the station played female musicians for 24 hours. The team also recently promoted their 88.5 FM booth, which attended President Beck’s Kickback event on March 14. The team also worked at the booth during the event.
Agency398’s ARCS team has also been promoting an upcoming event for their client via social media; ARC’s third annual Lift Off event will take place April 7 from 3-5 p.m. The event will have panels involving women in STEAHM, and the topics of inclusion and diversity will be discussed. Project demonstrations will take place, and other guest speakers will also be attending the event. The team is also helping continue ARCS’ social media and blog series “Student Spotlight,” where the team will be posting story profiles of students who have participated in ARCS and showcase their research projects.
The Ernie Field’s Legacy book team has been using social media tactics as part of their campaign to help promote Carmen Field’s new book about her father, renowned jazz musician Ernie Fields.
California State University, Northridge’s Faculty Development team’s goals are to bring awareness to the programs and toolkits Faculty Development has created. The team achieves this goal by promoting their past and current faculty on Instagram and Facebook.
The North Valley Caring Services team has recently been working on helping plan and create invites for their clients’ donor breakfast. The team has also helped increase their clients’ social media engagement to create a strong community with their followers.
Agency398 is a California State University Northridge student-run public relations agency and course the public relations majors are enrolled into. The agency uses different public relations strategies to effectively share the stories their clients want to tell. Agency398 creates and executes in-depth plans to ensure their client’s success, from event planning, brand redesign, media relations to applying analytics to social media growth methods.
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