MLB and consistent corporate communication
October 15, 2020 | By Evyn Bryant
Public relations and communications is a way for a professional entity to convey certain ideas or messages to a targeted group of people, the target audience. Sometimes the information is simple and more common, while other ideas push for a bigger response.
Major League Baseball (MLB) does this in a very succinct way, while also occasionally putting out bigger and grander messages to the public. MLB PR/Communications spreads their information across various platforms, but easily the most available and accessible remain their official website and their profile on Twitter. In my observation, as a massive baseball fan and baseball writer (I founded and run a baseball website) that uses Twitter, I found that “baseball twitter” is the target audience for MLB PR. Just about every baseball journalist and the official pages of MLB teams interact heavily with each other on the site.
Most of the content pushed by MLB PR is simple gameday information like a teams starting roster, playoff game schedules or the umpire rotation during a specific game, however, as we move forward in time and as the culture of our country and sports change, they occasionally put out more meaningful pieces.
If you wade through the smaller pieces of released information, you might come across a post like the one that MLB PR pushed out on Aug. 3. Posts like the one about Michele Meyer-Shipp, the new MLB Chief People & Culture Officer, attempt to tackle issues outside of the game of baseball, specifically a topic that we as a society are currently dealing with.
As MLB attempts to keep up with the American zeitgeist, so does their communications.
MLB PR does a really good job at releasing information that is relevant while doing it in a timely manner. The variety of information pertaining to Major League Baseball that is put out is extremely impressive to put it mildly. They inform, they sell, they advocate and it’s done consistently. In my opinion, the PR team is an excellent example of how corporate communications should be done, with a strict and reliable team.
Twitter link to Michele Meyer-Shipp tweet.
Evyn Bryant is a senior at California State University, Northridge majoring in Journalism with a Public Relations emphasis. He has bylines in the Pasadena City College Courier where he was a news editor, CSUN Today as a student intern and runs his own baseball website, Step Into The Box. Bryant was also an army infantryman and combat wounded veteran.