How Music PublicisTs Help Artists Increase their Following
Have you ever come across a video on the platform Tik Tok and seen someone either singing a song they wrote and produced on the app GarageBand? Have you seen people participating in a Tik Tok dance to that original song now gone viral? maybe you’ve just seen a slideshow of them using their original song and Boom! suddenly they’re featured on a radio spot and now have millions of views on Spotify. Now you, as a promising artist are now envious because these lucky people are now touring all over Los Angeles and so many other places. Well, that’s the entertainment world for you.
Due to the success social media causes, it is imperative that artists promote themselves on popular platforms. As a result of the uprise in views, publicists recommend artists engage mainly on the platforms Tik Tok and Instagram. On social media, upcoming artists are able to create reels, green screens, as well as dance routines which build exposure. These videos become popular trends when they reach their target audiences, therefore bringing in followers and likes. Not only do you get more followers, but you also receive more streams and more royalties. To reach out to the media, professionals can produce a website detailing a biography of their work, they can send them out to podcasts, send their clients out to radio spots, book tours, and lastly, write press releases about their singles and pitch them to different journalistic sites. This way new artists gain followers and gain publicity which allows them to be interviewed and be noticed. To simplify, publicists support artists by initiating media awareness on social media platforms and by pitching to journalists.
According to Pew Research, 23% of all online artists and 41% of Paid Online Artists say the internet has helped them in their creative pursuits and careers.
Publicists give musicians a significant advantage when it comes to their careers. As clients, we put our faith in these practitioners because they lead us to great achievements. They are the best way for artists to reach producers, have radio spots available for them, and possibly make a living off of social media. Artists have a high engagement in the media, so why not hire professionals to keep a good reputation and reach audiences?
Biography: Isabella Vodos is a junior at California State University, Northridge majoring in Journalism with an emphasis on Public Relations and a minor in Interactive Marketing. She has written opinions, feature profiles, event pieces, and hard news articles at The Valley Star Newspaper. Vodos has worked in entertainment for 9 years as an extra and actress. Currently, she is promoting the Socal Sound 88.5 radio station. Her dream is to work for a radio station to support artists and help musicians gain attention.