Love Me, Love Me Lots: 5 PR Valentine’s Day campaigns to support this February
Do these campaigns love you or love you not? With Valentine’s Day nearing, let’s take a deep dive on five campaigns that will make you feel love is in the air.
1. Toblerone - Be More Thoughtful
Chocolate sales are one of the staple items purchased during Valentine’s season. The Swiss chocolate company Toblerone created an ad and hashtag to support their “Be More Thoughtful” slogan. What is refreshing about this campaign is its openness to showing various couples gift some cringy and meaningful gifts.
Check out their video here: Give a unique & thoughtful gift!
2. Manscaped - The Right Gift
Manscaped just released a designated product to promote Valentine’s Day, and it is the Performance Package 4.0, a peak hygiene set for men. While it is designed for men, the ad and campaign focus on women interested in purchasing the “right” gift for their significant other. Self-care is essential this time of the season or any season.
Check out their video here: https://youtu.be/Z8aAK1NH7aI
3. Pandora - Getting Real with Real People
Another staple product to purchase this season is jewelry. Pandora wanted to have an authentic discussion with couples and their thoughts on love, relationships, and jewelry. The couples were also able to describe what Valentine’s Day meant to them.
Check out their video here: https://youtu.be/PUwTR3dXxMo
4. John Legend + Headspace = Sleepcast
With the Superbowl just a day ahead of Valentine’s Day, John Legend teamed up with Headspace to ease fans and V-Day enthusiasts to sleep. Now fans can unwind from the pressure of the game and relax with Sleepcast.
Check out their video here: https://youtu.be/oaHuspNMJXI
5. Bra N Things - I Come First.
Bra N Things, an Australia-based Lingerie company, urges women to put themselves first this season. This campaign is centered around seeking love from yourself and not thinking anything else otherwise.
Check out their video here: https://youtu.be/S3mD8ZdXZfM
Well with Valentine’s Day just around the corner, the only question left to consider is whether these featured campaigns made you fall head over heels. If chocolate, lingerie or self-care don’t float your boat there is always a Superbowl Sleepcast special with John Legend you can look forward to.
Author Bio:
Alexia Barajas is a third-year student at California State University, Northridge studying Public Relations with a minor in Recreation, Tourism, and Management. Her passions include community empowerment, public relations, and social justice. In the future, Alexia is looking forward to continuing her education and further exploring community advocacy in working with non-profit organizations.