Gifting is a part of your job in PR
You know the feeling of excitement when your loved ones open the gift you spent time buying and wrapping? Take that feeling into the workspace for your clients and instantly boost their time on the clock. Corporate gifting has many benefits and as the PR professional you are, it gives you another avenue to be creative.
So why add corporate gifting to your business? It instantly gives a business more exposure and further grows your report with clients. As the pandemic still looms over us, gifting is a great way to still show appreciation for workers. Your job is to create a theme, a reason for the box of goodies you’re creating. It can be as simple as a basket filled with candy, popcorn, a blanket, and the new release of a movie for a movie night at home. Or bring the show to your clients as one event production company did in Los Angeles. For the at-home Starz premiere of The Girlfriend Experience, westhaus sent out their gift with room service qualities. An attendant showed up at the client's house with champagne and a custom cake served on a serving tray. Westhaus is an Event Production company that specializes in entertainment events.
Gifting allows you to be as creative as you want and a great service to add for your clients. For ideas, search hashtags that pertain to your client. Use social media to your advantage and see the latest trends. Trends can tell you what the popular thing is to buy or to do. Use these trends to find the perfect items your clients will love!
Author’s Bio: Mckenzie Bing is a senior at California State University, Northridge studying Public Relations with a minor in Interactive Marketing. Her goal upon graduating in December of 2022 is to work in special events for the entertainment industry in Los Angeles. She is currently working for westhaus, an events production company and doing PR for The Independent 88.5 FM.