SHowing up for Black History Month

It is commonly known that February is nationally recognized as Black History Month. Every year brands and organizations acknowledge the significant impact Black Americans have had an on shaping our nation's history, and use this opportunity to share the diversity within their company.

In the world of public relations, this is also viewed as an opportunity to use your brand to bring awareness to your audience of the importance of educating ourselves on the systemic issues Black Americans face, as well as pay respects to Black American contributions. There are a number of ways an agency can use its position to represent the needs of Black communities during Black History Month, however, it is crucial to make sure your campaign or plan, aligns with the brand's core values during the remaining months of each year. 

By using thoughtful campaign implementation PR agencies can advocate for black communities, educate, and raise awareness with the audience. Campaigns should be geared towards supporting Black developers and creating stronger relationships between the brand and consumer on a deeper level. Common strategies such as making a spotlight for Black-owned businesses in your community on your client's social media platforms can be quick and effective in getting the word out there. 

Brands can even use their media platforms to share historical facts with consumers, and fans by incorporating a hashtag or theme such as Black Month History Facts. Another opportunity to celebrate Black History Month is through collaborations with black creators, Black influencers, and Black business owners to share diverse products and content. As your brand prepares to gear up for the next 28 days of Black History Month, remember to be ready to act on anything your brand speaks on.

Biography: Aliyah Lorraine is currently an undergraduate student majoring in public relations at California State University Northridge.  She holds a marketing administrative position for a financial firm creating content for newsletters, monitors social media platforms, handles all company and client communications, as well as recruitment.  The southern California native graduates in May 2023, and holds NASM certification in personal training, functional training and nutritional education, working with a wide range of demographics, including athletes. Lorraine recently stepped down from her management position in the fitness industry of 5+ years to take advantage of opportunities through CSUN to pursue job opportunities within the public relations field.