November 2, 2020 | by Yun Hsuan Chou (Coco Chou)

Look over this year, every country has been impacted by COVID-19. The price of flight tickets has gone down and many restaurants have closed down. Following this situation, what makes me curious is why those luxury brands still look “perfect” in this hard year?

October 15, 2020 | By Evyn Bryant

Public relations and communications is a way for a professional entity to convey certain ideas or messages to a targeted group of people, the target audience. Sometimes the information is simple and more common, while other ideas push for a bigger response.

October 8, 2020 | By Alondra Lopez

2020 has taken a complete turn around giving us virtual and drive-in concerts for the remainder of the year continuing in 2021. Unexpectedly, COVID-19 has changed the lives of many, especially those who work in the music industry.

October 8, 2020 | By Dominique Mayorga

Big cities like Los Angeles are known for their nightlife and have been hit hard during this pandemic. Let's be real, I can’t be the only one that misses the loud music bumping through the speakers, surrounded by all your closest friends with a cocktail in hand. Who knew we would miss squishing through crowds of people to wait in a 20-minute line to use the ladies’ room? Unreal right?

October 8, 2020 | By Michelle De Leon

When the ball dropped on New Year’s Eve there was a sense of excitement. We were entering our Roaring 20’s and it was anticipated to be a year full of accomplishments. What no one expected was that two and a half months into the new year the United States, along with the rest of the world, would be shut down due to Covid-19.

September 29, 2020 | By Carlo Lupercio

Hollywood has fluffed up the career of characters in movies and tv shows for quite some time now. With shows like How to Get Away with Murder, Drop Dead Diva, Law & Order and much more it is easy to be persuaded that a career in certain industries looks really fun. As an adult consumer an exciting, fun, and fluffed up career is enjoyable to watch but as a younger consumer who may be easily impressionable, those careers can seem like the real thing.

September 29, 2020 | By Angela Vega

On a day in mid-June this past summer, I opened Instagram to find in between my feed’s daily cycle of comprehensive educational resources and donation posts compiled by young, sharp and agitated users––rightfully and responsibly angered by a wave of instances pointing to our country’s institutional police violence targeting the black community––were several weak white-on-black images from multimillion and billion dollar global brands and their PR directors expressing vague solidarity and tone-deaf apologies to the black community…

September 22, 2020 | by Keilyn Abe

Imagine yourself at the last concert you went to. Whether you were at an intimate venue like the Echoplex or a legendary stadium like the Rose Bowl, at one point or another you were likely squished up against other concertgoers, brushing up against their clammy skin and waiting to be able to gasp your next breath of fresh air. Now bring yourself back to today, just about six months into the coronavirus pandemic, and feel the discomfort settle in.

September 22, 2020 | by Frank Almarez

I remember watching an NBA game on Wednesday, Mar. 11, and witnessing something nobody has ever seen before. The referees dismissed the confused fans in attendance as well as both teams off the court. Shortly after, the NBA announced the postponement of their season due to multiple players testing positive for the coronavirus, and I was in shock.