By Brittany Daley | April 3, 2021

A year ago, anybody plant-based would have told you that eating a “meal” at a fast food establishment would have been simply consuming fries and a shake. However, over the past year fast food companies have been rushing to release plant-based meat substitutes in order to stay in touch with the population and most importantly to stay trendy with the crowds. Today it is uncommon for a fast food giant to not have Impossible or Beyond meat. Vegans everywhere are rising! 

By Stephanie Cuba | March 31, 2021

In this day and age, a media presence is as important as any other skill in your resume. Everyone is expected to know how to navigate through all social media apps. These apps are always growing with new ones always on the rise, such as Tik Tok. With these new platforms, it just becomes another format to get your name out there.

By Sophia Denopra | March 31, 2021

In this age of social media, news spreads fast. This means that a lot of the injustices that happen to marginalized communities become front-page news, trending Twitter topics, and viral Instagram posts...quickly. Due to this new collective awareness we have, a lot of consumers have become much more selective with the brands to which they give their money.

By Mayra Agredas | March 22, 2021

There has been so much anticipation to return back to our everyday lives, and Disneyland is just as eager. After being closed for more than a year, families can now explore the Disneyland Resort theme parks in Anaheim starting April 30th. But some may ask, will things ever get back normal? Disneyland’s PR and marketing teams had to respond with promotions, of course! 

By Thania Garcia | March 15, 2021

As we slowly and dreadfully cross one-year of lockdown, a collective groan can be heard coming from all over the world. Innovation has become more imperative than ever, and as more and more time seems to pass, there now exists a genuine need to cater in reimagined ways. For live music, this challenge is not only about obtaining attention, but also managing to keep it for an hour long live stream.

By Genrich Criste | March 10, 2021

Dragons. Magic. Monsters. A Warrior Princess. These are the main elements in Disney’s latest animated film, Raya and the Last Dragon. And while it is a good family movie to watch, or if you’re a 22-year old like me who still loves watching animated movies to escape the realities of this thing called life, there is only one issue that this movie has and it is not having accurate representation.

By Angelica Tatevosian | March 5, 2021

If this global pandemic has contributed anything positive to our lives, it’s the fact that everyday attire no longer has to sacrifice one of the main things that make new clothing desirable...comfort. Sure squeezing into a blazer and tight fitted trousers may allow you to look the part at work, however, we’ve all had at least one moment in our lives where we’d wished we could show up to an office meeting in a stretchy pair of joggers.

By Gabriela Batres Salinas | March 1, 2021

There are many different stereotypes that go around the immigrant community, especially around undocumented immigrants. But I want to focus on the facts of how much money immigrants actually contribute to the United States economy.

By Arryana Jackson | March 1, 2021

The murder of George Floyd, the capitol riots, and a first-ever, female Black Vice President. These events and tragedies have forced brands to speak up about their political standpoints, but not all consumers are happy about this. When you think of the brand, Pepsi, it is doubtful that the first thing that comes to your mind is the company’s political stance. Consumers usually like the brand because they enjoy the taste of their products. From this standpoint, it is easy to see why brands don’t usually outwardly express their political views due to fear of losing consumers.

By Alana Aimaq | February 22, 2021

With over a hundred million users in the United States alone, TikTok has taken the social media world by storm. Endless scrolling, countless dances, and a one-way ticket to virality. Now, it has become the leading factor in promoting the rise of the independent artist. During the pandemic, musicians, singers, and producers alike have called it home for posting and promoting their creative endeavors.

By Isaac Bruce | February 17, 2021

The video game industry is a venerable hype machine, it being one the most lucrative forms of entertainment PERIOD. The push for bigger, more impressive video game experiences are ever-present to gain the interest of a downright salivating audience.

December 7, 2020 | By Irma Negrete

When I was younger my family and I used to all pile up in the family van tucked into our PJs and blankets and go to the drive-in theatres. My parents were firm believers of having fun on a budget so on many occasions my sister and I hid in the truck of the van so we could get in for free. The drive-in theatres hold many fond memories of my childhood and sadly I would have to admit that it's been years since I've been to one.

November 28, 2020 | By Leila Nojouki

It’s March 2020, COVID-19 has made its way to the US, and most businesses are ordered to close, and most offices closed and employees started working remotely. So what does this mean for Public Relations, especially in entertainment? How much does this pandemic change the industry?

November 28, 2020 | By Anessa Quintanilla

If you follow the latest news in pop culture, watch music award shows, or have social media accounts, chances are you have seen the international takeover of K-pop in the entertainment industry. K-pop has made significant strides in Western media over the last decade with the emergence of hit groups like BlackPink, GOT7, and BTS, who won the Billboard Music Award for Top Social Artist of 2020.

November 28, 2020 | By Amber Miller

Being the most social media savvy and soon to be the largest consumer population, the generation comprised of roughly 72 million people is worth noticing.

November 28, 2020 | By Tiffany Wright

Throughout your career you may experience a client that unintentionally or intentionally makes their target demographic cringe at the very least. Whether your client is an entertainer, company, or politician it is bound to happen. Try as you might, making a good plan is nothing if you cannot complete a few tasks.

November 7, 2020 | by Marc Blais

Whether one is on social media, turning on the television or listening to the radio, it seems no one can escape the constant ads, celebrities and posts telling people to register to vote, but the most successful voter registration campaign was actually done by an immigrant, David Dobrik.

November 7, 2020 | By Leeza Jackson

A photo of Adam Rapport, Editor in Chief of food magazine Bon Appetit, in brown face resurfaced and started to go viral in March this year. Adam Rapport was then publicly accused of allowing racism and discrimination into his private life as well as allowing it to be apart of the Bon Appetit work culture.

October 12, 2020 | by Gabriela Merida

With all live music events being either cancelled or postponed until further notice, the music industry has been seriously impacted by COVID-19, and is now constantly on the lookout for new ways to monetize in order to rise from this impact.

November 7, 2020 | by Kimberly Belcher

Congratulations!! You have just been given the opportunity to produce an event for your client. Not sure where to start? We’ve got you covered with a simple guide to event planning.