By Praditya Fulumirani | October 21, 2021

I don't think the term “cancel culture” needs an introduction in this day and age, and even if I did attempt to explain, I probably wouldn’t be able to settle on a definition that works for everyone. Personally, I think it’s a catch-all phrase that’s often misused. Sometimes, I feel like people are talking about mob mentality when they talk about “cancel culture.” Because there is no singular force deciding which public figure gets “canceled.” It’s not as if a group of individuals gather around every month in some shadowy chamber and decide which poor, unfortunate soul gets their reputation bludgeoned across the web. But now I’m getting into a matter of semantics. Regardless of how you feel about cancel culture, or how you think it came to be, its existence is undeniable. The more important question is, how does one survive it? 

By Lizet Salinas | October 20, 2021

You just created your new business idea and are thinking, “I just started, I’ll post for fun and see where it takes me,” right? Wrong! PR is all about delivering the right message to the right people at the right time. Businesses and brands eat, sleep, and breathe PR. It’s the backbone of all products, services, celebrities, events- you name it. The COVID-19 pandemic brought out the creativity in a lot of people, allowing small businesses to emerge from the comfort of their living rooms. However, people who are just diving into the business world might not understand just how important the role of PR is for their business.

By Charity Wang | October 13, 2021

Let’s be real, we all love memes and jokes. We love it even more when we see company mascots and social media start roasting each other, making references, all in good fun. Take for example, Wendy’s and their absolutely savage mascot.

By Kylie Shannon | October 13, 2021

The power that social media holds over this generation is no surprise. From platforms such as Instagram, TikTok and YouTube, influencers are everywhere – doing what? Influencing. Digital media has allowed everyday people to create a presence for themselves on social media and accumulate a substantial following. PR has evolved from the world of traditional journalism into the form of product reviews, influencer partnerships and even mega brand collaborations.

By Karoo Meyer | October 6, 2021

I am sure that each one of us deep down wishes we could be Indiana Jones and explore the unknown. Most of us can agree that to travel and to see what the world has to show us, is one of life’s most enjoyable pastimes. However, due to COVID – 19, travel has changed on all fronts, whether taking that once in a lifetime trip or carving out a career in travel PR.

By Arianna Delgado | September 29, 2021

“Networking!” - It’s the answer we constantly hear when asking any professional what skills are important to master. While it may seem cliche, the skill of networking is key in the field of public relations, when so much of the role is built on cultivating strong relationships over time. Clients will eventually have to trust that you have the network to accomplish their goals and deliver results, and you’ll need to tap into that network to get the job done. There’s no better time to start building your network than now.

By Jessie Abarques | September 22, 2021

They are everywhere, and they need help. They can be on your phone, down the street, in your malls or right next to you on the beach, and you might not even know it. No, not the FBI. I’m referring to small businesses, or simply just their brands. They are everywhere, and the world is missing out on so many of them. Sure, apps such as TikTok and Instagram provide some level of support, but not every owner is savvy enough to maximize efficiency on such platforms.

By Dylan Sherry | May 12, 2021

California’s homeless population has substantially grown since the beginning of the lockdowns in early 2020. Tents, whether purchased, built, or provided, can be found throughout L.A.’s parks, sidewalks, beaches, etc. Waste, crime, and illness are all unfortunate byproducts of a system that doesn’t account for the city’s most desperate.

By Symone Martin | May 5, 2021

They view me as a creature. As a fictional character who has really ....no identity. They think of me as being too loud but really it's my words they are afraid of. My voice they feel betrayed by. My mind they feel lost behind. It's my existence that makes them cringe..not because I did something or said anything wrong, but because they wonder what I will do next.

By Lia Hurd | April 26, 2021

Over the years, companies have tried to engage with communities but due to lack of diversity, these attempts have gone horribly wrong. Ultimately the lack of knowledge on these communities in PR teams has resulted in crises that could have been avoided if there was someone from these communities to properly engage with the public.

By Jacqueline Garcia | April 20, 2021

I think every PR student has heard either from a professor, advisor or even from our fellow classmates that it’s better to intern at a PR Agency rather than in-house at a company. Have you ever wondered why that is? Well I am here to tell you why they are right, although in-house has its great benefits, college students such as ourselves will benefit more from interning at a PR Agency. 

By Ashley King | April 11, 2021

When you ask someone well within the PR industry what the key is to getting high up in the industry, the answer is usually always this: networking, networking, NETWORKING! While networking is definitely a huge part, the difficulty can be knowing how and where to form those professional and even friendly relationships.

By Taleen Keuroghlian | April 3, 2021

One of the greatest philosophers of our time once declared, “I’m gonna pop some tags, only got twenty dollars in my pocket.” This famous adage certainly resonates amongst the brave Instagram and TikTok influencers who lay their lives on the line to drive our culture forward, or rather, backwards. Millennium throwback chic is all the rage right now in the youth fashion world.

By Brittany Daley | April 3, 2021

A year ago, anybody plant-based would have told you that eating a “meal” at a fast food establishment would have been simply consuming fries and a shake. However, over the past year fast food companies have been rushing to release plant-based meat substitutes in order to stay in touch with the population and most importantly to stay trendy with the crowds. Today it is uncommon for a fast food giant to not have Impossible or Beyond meat. Vegans everywhere are rising! 

By Stephanie Cuba | March 31, 2021

In this day and age, a media presence is as important as any other skill in your resume. Everyone is expected to know how to navigate through all social media apps. These apps are always growing with new ones always on the rise, such as Tik Tok. With these new platforms, it just becomes another format to get your name out there.

By Sophia Denopra | March 31, 2021

In this age of social media, news spreads fast. This means that a lot of the injustices that happen to marginalized communities become front-page news, trending Twitter topics, and viral Instagram posts...quickly. Due to this new collective awareness we have, a lot of consumers have become much more selective with the brands to which they give their money.

By Mayra Agredas | March 22, 2021

There has been so much anticipation to return back to our everyday lives, and Disneyland is just as eager. After being closed for more than a year, families can now explore the Disneyland Resort theme parks in Anaheim starting April 30th. But some may ask, will things ever get back normal? Disneyland’s PR and marketing teams had to respond with promotions, of course! 

By Thania Garcia | March 15, 2021

As we slowly and dreadfully cross one-year of lockdown, a collective groan can be heard coming from all over the world. Innovation has become more imperative than ever, and as more and more time seems to pass, there now exists a genuine need to cater in reimagined ways. For live music, this challenge is not only about obtaining attention, but also managing to keep it for an hour long live stream.

By Genrich Criste | March 10, 2021

Dragons. Magic. Monsters. A Warrior Princess. These are the main elements in Disney’s latest animated film, Raya and the Last Dragon. And while it is a good family movie to watch, or if you’re a 22-year old like me who still loves watching animated movies to escape the realities of this thing called life, there is only one issue that this movie has and it is not having accurate representation.