By Furkan Durucu | November 17, 2021

Ever thought of the pandemic and the effect it has had on society? Now this is an informative blog on the pandemic and its effect on the public relations. Looking around we see the manifestation if some control measures wherein for example majority of governments across the globe implemented curfews, lockdowns, and travel restrictions. These measures were aimed at curbing the spread of Covid-19. However, the efforts came with adverse effects for most businesses. Some businesses closed down, while those which survived have implemented policies to reduce expenses. Companies have adopted a wait-and-see approach. These measures have significantly impacted the public relations industry. The Public Relations (PR) industry has adapted to reduced budgets, social media campaigns, fake news, and government lockdowns.

By Michael Hernandez | November 17, 2021

I’m very often asked by my co-workers about what I'm going to school for. I’ve come to find that most people including my parents have no idea as to what exactly my career choice means. So here is the simplicity of it. 

By Julianna Reyes | November 10, 2021

As someone studying or working in the public relations industry, you may have come across people who interchange public relations with marketing or advertising all the time thinking they are all the same thing, right? While you may know that they are not the same, it may be hard to explain what exactly the differences are since they truly are very similar! While all three are meant to promote an organization and/or it’s products and services, each have specific goals and actions that make them easy to set apart! 

By Jocelyn Castaneda | November 10, 2021

If you weren’t already aware, the hype of products in the beauty industry lies at the hands of influencers. On just about any social media platform, hundreds of thousands of videos can be found of beauty gurus unboxing what seems like an endless amount of product that they were either paid to show off, or that were simply gifted to them for free. Sure, a lot of these packages are pretty and momentarily exciting to open, but their aftermath is detrimental to the planet and that sad fact is rarely ever discussed- so let’s talk about it.

By Oliver Aston | October 27, 2021

As an industry that deals primarily in entertainment and catering directly to fans, the games industry has seen more than its fair share of crisis situations; particularly in the age of social media, a 24-hour news cycle, and a connected world, it’s become increasingly important to get on message quickly, and with games being a multi-billion dollar industry dealing in some of the most popular franchises of all-time it’s no surprise that gamers themselves are a fickle bunch; historically we’ve seen that even something as simple as a short delay to allow developers to get a breath in can be taken quite hostilely. In 2020 when the hotly anticipated Cyberpunk 2077 had a last minute delay of one month developers received death threats and unfortunately this is hardly the first time we’ve seen this type of behavior from gamers. While this is certainly not acceptable it is absolutely a reality that anyone going into this particular field needs to be aware of and as such, perhaps more so then other fields the importance of setting the correct expectations are paramount when developing media campaigns for games.

By Ashton Blatz | October 27, 2021

One of the biggest complaints about the social media age is that it takes away from personal interactions with others, but in public relations, this is not the case. While it used to be standard practice to send out mass, non-personalized pitches to journalists, social media has altered the way PR agents interact with journalists. Nowadays, if a journalist receives a standardized email with no personality, it will be left unanswered.

By Praditya Fulumirani | October 21, 2021

I don't think the term “cancel culture” needs an introduction in this day and age, and even if I did attempt to explain, I probably wouldn’t be able to settle on a definition that works for everyone. Personally, I think it’s a catch-all phrase that’s often misused. Sometimes, I feel like people are talking about mob mentality when they talk about “cancel culture.” Because there is no singular force deciding which public figure gets “canceled.” It’s not as if a group of individuals gather around every month in some shadowy chamber and decide which poor, unfortunate soul gets their reputation bludgeoned across the web. But now I’m getting into a matter of semantics. Regardless of how you feel about cancel culture, or how you think it came to be, its existence is undeniable. The more important question is, how does one survive it? 

By Lizet Salinas | October 20, 2021

You just created your new business idea and are thinking, “I just started, I’ll post for fun and see where it takes me,” right? Wrong! PR is all about delivering the right message to the right people at the right time. Businesses and brands eat, sleep, and breathe PR. It’s the backbone of all products, services, celebrities, events- you name it. The COVID-19 pandemic brought out the creativity in a lot of people, allowing small businesses to emerge from the comfort of their living rooms. However, people who are just diving into the business world might not understand just how important the role of PR is for their business.

By Charity Wang | October 13, 2021

Let’s be real, we all love memes and jokes. We love it even more when we see company mascots and social media start roasting each other, making references, all in good fun. Take for example, Wendy’s and their absolutely savage mascot.

By Kylie Shannon | October 13, 2021

The power that social media holds over this generation is no surprise. From platforms such as Instagram, TikTok and YouTube, influencers are everywhere – doing what? Influencing. Digital media has allowed everyday people to create a presence for themselves on social media and accumulate a substantial following. PR has evolved from the world of traditional journalism into the form of product reviews, influencer partnerships and even mega brand collaborations.

By Karoo Meyer | October 6, 2021

I am sure that each one of us deep down wishes we could be Indiana Jones and explore the unknown. Most of us can agree that to travel and to see what the world has to show us, is one of life’s most enjoyable pastimes. However, due to COVID – 19, travel has changed on all fronts, whether taking that once in a lifetime trip or carving out a career in travel PR.

By Arianna Delgado | September 29, 2021

“Networking!” - It’s the answer we constantly hear when asking any professional what skills are important to master. While it may seem cliche, the skill of networking is key in the field of public relations, when so much of the role is built on cultivating strong relationships over time. Clients will eventually have to trust that you have the network to accomplish their goals and deliver results, and you’ll need to tap into that network to get the job done. There’s no better time to start building your network than now.

By Jessie Abarques | September 22, 2021

They are everywhere, and they need help. They can be on your phone, down the street, in your malls or right next to you on the beach, and you might not even know it. No, not the FBI. I’m referring to small businesses, or simply just their brands. They are everywhere, and the world is missing out on so many of them. Sure, apps such as TikTok and Instagram provide some level of support, but not every owner is savvy enough to maximize efficiency on such platforms.

By Dylan Sherry | May 12, 2021

California’s homeless population has substantially grown since the beginning of the lockdowns in early 2020. Tents, whether purchased, built, or provided, can be found throughout L.A.’s parks, sidewalks, beaches, etc. Waste, crime, and illness are all unfortunate byproducts of a system that doesn’t account for the city’s most desperate.

By Symone Martin | May 5, 2021

They view me as a creature. As a fictional character who has really ....no identity. They think of me as being too loud but really it's my words they are afraid of. My voice they feel betrayed by. My mind they feel lost behind. It's my existence that makes them cringe..not because I did something or said anything wrong, but because they wonder what I will do next.

By Lia Hurd | April 26, 2021

Over the years, companies have tried to engage with communities but due to lack of diversity, these attempts have gone horribly wrong. Ultimately the lack of knowledge on these communities in PR teams has resulted in crises that could have been avoided if there was someone from these communities to properly engage with the public.

By Jacqueline Garcia | April 20, 2021

I think every PR student has heard either from a professor, advisor or even from our fellow classmates that it’s better to intern at a PR Agency rather than in-house at a company. Have you ever wondered why that is? Well I am here to tell you why they are right, although in-house has its great benefits, college students such as ourselves will benefit more from interning at a PR Agency. 

By Ashley King | April 11, 2021

When you ask someone well within the PR industry what the key is to getting high up in the industry, the answer is usually always this: networking, networking, NETWORKING! While networking is definitely a huge part, the difficulty can be knowing how and where to form those professional and even friendly relationships.

By Taleen Keuroghlian | April 3, 2021

One of the greatest philosophers of our time once declared, “I’m gonna pop some tags, only got twenty dollars in my pocket.” This famous adage certainly resonates amongst the brave Instagram and TikTok influencers who lay their lives on the line to drive our culture forward, or rather, backwards. Millennium throwback chic is all the rage right now in the youth fashion world.