By Malena Segovia | December 15, 2021

Ever notice new music always gets released on Fridays at midnight? Well, there’s a reason why it’s so important. For over 25 years, albums in the U.S. came out on Tuesdays but due to declining sales, New Music Friday became the standard for the industry in 2015. Later that year, the Friday release date was set in 60 countries.

By Cesar Sandoval | December 1, 2021

Our eyes often tend to make judgment calls, whether we want to admit it or not. With that being said, if you want to have a successful social media account then your best choice is to have a course of action prior continuing to post.

By Furkan Durucu | November 17, 2021

Ever thought of the pandemic and the effect it has had on society? Now this is an informative blog on the pandemic and its effect on the public relations. Looking around we see the manifestation if some control measures wherein for example majority of governments across the globe implemented curfews, lockdowns, and travel restrictions. These measures were aimed at curbing the spread of Covid-19. However, the efforts came with adverse effects for most businesses. Some businesses closed down, while those which survived have implemented policies to reduce expenses. Companies have adopted a wait-and-see approach. These measures have significantly impacted the public relations industry. The Public Relations (PR) industry has adapted to reduced budgets, social media campaigns, fake news, and government lockdowns.

By Michael Hernandez | November 17, 2021

I’m very often asked by my co-workers about what I'm going to school for. I’ve come to find that most people including my parents have no idea as to what exactly my career choice means. So here is the simplicity of it. 

By Julianna Reyes | November 10, 2021

As someone studying or working in the public relations industry, you may have come across people who interchange public relations with marketing or advertising all the time thinking they are all the same thing, right? While you may know that they are not the same, it may be hard to explain what exactly the differences are since they truly are very similar! While all three are meant to promote an organization and/or it’s products and services, each have specific goals and actions that make them easy to set apart! 

By Jocelyn Castaneda | November 10, 2021

If you weren’t already aware, the hype of products in the beauty industry lies at the hands of influencers. On just about any social media platform, hundreds of thousands of videos can be found of beauty gurus unboxing what seems like an endless amount of product that they were either paid to show off, or that were simply gifted to them for free. Sure, a lot of these packages are pretty and momentarily exciting to open, but their aftermath is detrimental to the planet and that sad fact is rarely ever discussed- so let’s talk about it.

By Oliver Aston | October 27, 2021

As an industry that deals primarily in entertainment and catering directly to fans, the games industry has seen more than its fair share of crisis situations; particularly in the age of social media, a 24-hour news cycle, and a connected world, it’s become increasingly important to get on message quickly, and with games being a multi-billion dollar industry dealing in some of the most popular franchises of all-time it’s no surprise that gamers themselves are a fickle bunch; historically we’ve seen that even something as simple as a short delay to allow developers to get a breath in can be taken quite hostilely. In 2020 when the hotly anticipated Cyberpunk 2077 had a last minute delay of one month developers received death threats and unfortunately this is hardly the first time we’ve seen this type of behavior from gamers. While this is certainly not acceptable it is absolutely a reality that anyone going into this particular field needs to be aware of and as such, perhaps more so then other fields the importance of setting the correct expectations are paramount when developing media campaigns for games.

By Ashton Blatz | October 27, 2021

One of the biggest complaints about the social media age is that it takes away from personal interactions with others, but in public relations, this is not the case. While it used to be standard practice to send out mass, non-personalized pitches to journalists, social media has altered the way PR agents interact with journalists. Nowadays, if a journalist receives a standardized email with no personality, it will be left unanswered.